Tommy Hilfiger has signed a strategic partnership with the Swiss-based company Barney & Baxter Ltd. to design, produce and distribute the TOMMY HILFIGER equestrian line.
AMSTERDAM, THE NETHERLANDS (APRIL 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of a new premium TOMMY HILFIGER equestrian apparel line that builds on the brand’s sports heritage. The new collection will be designed, produced and distributed by Swiss-based Barney & Baxter Ltd. as part of a multi-year license agreement. The first equestrian styles will launch within the Spring 2021 TOMMY HILFIGER menswear and womenswear collections on tommy-equestrian.com and equestrian retail partners in April, 2021.
The Spring 2021 equestrian line will offer fans of the sport elevated styles – including riding breeches, jackets and show shirts for competition or everyday training as well as versatile hoodies, polo shirts and T-shirts, available in a range of colorways – combining the signature TOMMY HILFIGER preppy aesthetic with premium comfort and performance design for riders of all levels.
From beginners to professionals, every equestrian understands the spectrum of highs and lows that span the sport of horse riding. Whether mastering new skills and winning ribbons or cleaning stables and horse caring, equestrian life is a true labor of love. Through years of dedication and perseverance, an unbreakable bond grows between a rider and their horse, who Move Forward Together through the equestrian world as one. In the Spring 2021 TOMMY HILFIGER campaign, photographer Kyle Weeks (@_Kyleweeks_) goes behind the scenes of the stables to capture 24 hours in the tough but beautiful reality of equestrian life – from grooming to riding and everything in between. In an honest, intimate and active portrayal of horse riding, the Cape Town, South Africa-based campaign delves into the horse-riding community’s authentic everyday experience and steadfast, TOMMY spirit.
In recent years, TOMMY HILFIGER has established inspiring partnerships with the Hahnenkamm Ski Races, international tennis champion Rafael Nadal, and most recently seven-time Formula One™ champion Sir Lewis Hamilton and the Mercedes-AMG Petronas Formula One™ team, reflecting the brand’s commitment to broadening TOMMY HILFIGER’s reach and connecting with the next generation of consumers.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
High resolution images of the new Tommy Hilfiger Equestrian Spring/Summer 2021 collection and campaign are available at the following link: https://en.tommy-equestrian.com/pages/media